IDENTIDAD VISUAL
SOCIAL MEDIA
POSTER
MERCH
CONCEPTO:
Marca de moda casual y accesible, especializada en prendas de playa, destacándose principalmente
en bañadores y trajes de baño. Con un enfoque en la simplicidad y la modernidad, Zayin crea diseños
frescos y funcionales, ideales para un estilo de vida activo y relajado en climas cálidos. Adaptada al
mercado costarricense, esta marca combina estilo con asequibilidad, orientándose a un público joven
y dinámico que valora tanto la comodidad como la apariencia en su ropa para actividades al aire libre.
As a Creative Director
Throughout my career with ZAYIN, I've been able to develop in different areas of the creative process. From learning how to lead and work as a team, to being involved in every detail of brand development: campaign production, graphic design, photography, and social media management.
As creative director, my focus has been on building a coherent and authentic visual identity that reflects ZAYIN's values: simplicity, comfort, and authenticity. I ensure that each collection maintains that clear visual line, focusing on everything from the design of the garments to the way they are communicated.
My work combines design, direction, and strategy, always seeking to grow the brand without losing its essence: a clean, modern aesthetic designed for everyday wear.
Some Of My
Work Process
